Here are just a few of the tips and insights you can gain when you buy The Apprentice DVD-ROM courses.
- Begin negotiating with a clear objective. Know what you are trying to achieve before you start. Be patient and always think strategically about the long-term picture.
- Margin is king. Be extremely organised where finance is concerned. Know your markets and competitors thoroughly. Don't over or under price your products. If your product is selling well, take the additional profit; if it's not, be prepared to drop the price.
- Be a good communicator. It's vital to convey information quickly and effectively. Make sure all parties know and understand what's going to happen when, why, who's responsible for making it happen, and the expected outcome.
- Be honest, straight forward and show integrity. Speak to business associates with respect. Don't backtrack on deals. Tell it like it is. Be honest with your own appraisal of a project and look at how you could improve.
- Flexibility is the key to survival in business because the market is always changing. Always have a contingency plan. Be flexible enough to learn from others and try to keep an open mind.
- Make sure you plan. Planning is all about having a goal, and then organising people and resources to reach that goal. A good business leader should be able to break the obstacles down into smaller pieces and tackle them one step at a time.
- Demonstrate strong leadership. Some people are born to lead and others are better suited to supporting and project delivery roles, but it's also true that some people can grow into a leadership role. Lead by example - if you aren't well organised, how can you expect your staff to be?
- Be a good people manager. Success is often the result of team effort. Communicate your vision then listen to your team, including suppliers, wholesalers and retailers, as your success ultimately depends on them.
- Selling is the cornerstone of success. It's no good having an excellent product or service at the right price unless you can sell it. Start off with a target margin then sell your products where you can; but only make deals on what you can deliver on.
- Focus on achieving success. Idenfity - and learn from - wasted time. Invest in training to build up your skills and keep ahead of the pack.






Leadership & Management
Negotiating to Win
Audio Clips